Online Marketing Strategies – EverEffect


Find. Get. Keep. (Part 2 of 3)

Posted in Conversion by Jim Brown on June 11, 2007

GETting Prospects to become Customers

In Part 1 of this series I mentioned a phrase, “It’s not about you.” Guess what – that still hold true in the ‘Get’ portion of the cycle as well. You could have the best looking site in the world (in your opinion), but if it does not DO what you want it to do (in most cases convert prospects into customers) is it really that good?

When a prospect comes to your website there used to be an old statistic that said you had seven seconds to capture their attention in order for them to stay on your site. Today – you’re LUCKY if you get seven seconds. Prospects want information. However, they want it in ways that make sense to them. You might be thinking to yourself – “fine, we’ll figure out how they want it, and give to them that way.” That would be great if there were only one type of prospect. Unfortunately, you will have some that want to watch a video, some that will want to see an animated demonstration, others will want to read about your service.

Kind of makes things a little more complicated doesn’t it? Your website must be engaging. It should be clear and focused and provide as much information as a prospect would desire in a means that makes the most sense… to THEM.

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