Comments for Online Marketing Strategies - EverEffect

Comment on Impressions by Jim Brown

Jim Brown — Tue, 22 Sep 2009 18:23:14 +0000

Comment on Yellow Pages Suck by Dr Rich

Dr Rich — Wed, 01 Jul 2009 02:46:01 +0000

After print ad and pray with the Yellow pages and the Community Phone Book [red book], I started paying closer attention to the return on that investment. I had been too busy building a practice and taking care of patients to worry about the yellow page advertising. About a year ago I made it a point to accurately track my new patient sources. Here are the numbers. One new patient from the yellow pages in the last six months. And that’s after expanding my yellow page advertising budget. One.

Bye, bye Yellow pages.

Comment on Yellow Pages Suck by CBW

CBW — Thu, 11 Jun 2009 13:57:30 +0000

Yellow Pages suck! I was about to cancel my advertising last year when my sales rep made a Hail Mary pass and got me to buy a “metered ad” where they publish a unique phone number and then track the number of calls to that number. They guaranteed me a minimum # of calls per month and said that if I didn’t get the calls, my bill would be prorated. I took the bait. Needless to say, I got about 30% of the number of calls they guaranteed. Worse, the callers who did call are “price shoppers,” not my target market. They ask, “How much?” and are not interested in quality or service at all.

It’ been six months now and I am still being billed for the full amount of the ad. It seems the publisher doesn’t have the technical ability to prorate the bill. And if I don’t pay it in full, they will shut off my phone and my internet connection. F*%#ers!!

And my sales rep still thinks he can sell me advertising again for the next issue. Really?

Comment on Yellow Pages Suck by Simply put : All wrong

Simply put : All wrong — Wed, 28 Jan 2009 18:43:49 +0000

First of all: How many businesses actually spend $13000 a month in advertising? Maybe rotorooter, or a Personal Injury atty. The common Mom/ Pop establishments cant even afford fractions of that.

You said “want more proof, you are reading this on the internet”. I never go to the internet to find my local plumber, painter, siding guy, ar auto repair shop. I go to the yellowpages, yellowbook, etc.

However, you are correct in the rates go up every year. That is because there is a monopoly of sorts on each town in the US for yellow page advertising. Yeah, there is the Main book, and the yellowbook which covers a much, much larger area, and a “quarter state book” like SEI (southeastern Indiana). The monopoly exists because most business owners only Advertise in their somewhat local book, teh book that gets most used in the area.

I heard about a new book I am excited about that focuses on individual towns. And they are a ton cheaper.. So, hopefully if those new books take off in my area, it will give people and option to spend their yellowpages advertising dollars, thus making the larger book either lower their prices, or lose business. !! yahhh

Comment on Yellow Pages Suck by August

August — Sun, 18 Jan 2009 21:41:45 +0000

I suffered a 55% loss in 2008 on my AT&T Yellow Page print ad.

I’m trying to decide between getting out now, and going with a bigger, professionally designed ad, in a pathetic attempt to gain a 120% improvement..

I’m a glutton for punishment, I guess.

Comment on Impressions by Luc Wiesman

Luc Wiesman — Mon, 07 Jul 2008 01:48:56 +0000

I have to agreed. I have a client at the moment busting my balls to run their TVC online. What they dont understand is that they’re buying impressions on the hope that every impression the ad is being watched.

When will they ever learn.

Comment on Yellow Pages Suck by Douglas

Douglas — Fri, 14 Dec 2007 19:18:00 +0000

It's all about targeting! If you speak to my next door neighbor Ann, who does not use the Internet (don't ask me how ANYONE can live without it) and ONLY has the Yellow Pages, it's a perfect solution.

It's never about which medium is better than the other. It's about the Return on Marketing Investment with each solution.

If you're in the Geriatric business, I doubt Google will help.

Comment on Impressions by Short attention span?

Short attention span? — Fri, 14 Dec 2007 02:15:00 +0000

I want to comment but I do not need to. You have said it all. In a fairly succinct manner too. Keep up the good work.

Comment on Who Killed the Internet? by Douglas Karr

Douglas Karr — Mon, 27 Aug 2007 14:49:00 +0000

I once heard Mark Cuban described as “The Accidental Billionaire”. I like the guy but every month or so he really says or does something quite dumb.

Reading Mark’s blog is pretty entertaining sometimes, but I would honestly say that I’d never base a business decision on what he says.

My guess is someday he’ll be a millionaire.

Comment on It’s Fourth and Long for Big 10 Network by Thomas

Thomas — Fri, 24 Aug 2007 00:18:00 +0000

I apologize for not giving you a nod within the piece as a recent dialog with you sparked the idea, Short Attention Span. Thanks for the idea, and thanks for reading.