Find. Get. Keep. (Part 3 of 3)

KEEPing Customers Loyal to your Business

You’ve found your prospects. You’ve gotten them to become customers. Now what? Remember the old adage about the 80/20 rule? It says that 80% of your revenue comes from 20% of your customers. There is also a saying about how it is cheaper to keep your existing customers then to find new ones.

If all of that is true – wouldn’t it make sense to have a strategy to stay in contact with these people? I’m positive that anyone reading this probably reads other blogs, they probably subscribe to several email newsletters, and I’m pretty sure they are probably members of social network sites like LinkedIn, Facebook, MySpace, etc.

As consumers (or better yet – someone else’s prospects) we must remember that we WANT information, we WANT to be communicated with about topics that interest us, and we WANT to better understand. So, as a consumer if you know this is true, why then when you switch hats to play the role of business owner, or marketing manager do you NOT think YOUR customers want to hear from you?